If you ask most generator dealers what their biggest problem is, you’ll usually hear the same answer:
“The leads aren’t good.”
But after talking with Kevin Keller of GPOD Generators, it’s clear that’s not the real issue.
Kevin has built a generator business in Louisiana that grew from just a handful of installs per year to over 200 installs annually—and he did it without complicated funnels, aggressive sales tactics, or flashy branding.
His secret?
He shows up. He builds trust. And he sells himself—not the generator.
Kevin relies heavily on Facebook leads—something many dealers struggle to convert.
Yet he consistently closes at a high rate.
Why?
Because he works the leads differently.
“You have to work the leads. If you don’t put back into your business, your business is not going to put back into you.”
Most dealers:
Kevin does the opposite.
“Meet the customer face to face. When you have the lead, use it. Don’t abuse it.”
That’s it.
No scripts. No pressure tactics. No overcomplication.
And it works.
Here’s exactly how Kevin handles a new lead:
Before even meeting the homeowner, he:
This gives the homeowner a starting point and builds credibility immediately.
After sending the estimate, he calls:
A key line he uses:
“I’d love to come out and show you your options—might even be able to save you some money.”
That “possible savings” angle opens the door.
This is where Kevin wins most of his deals.
“I’m 50% or better just by meeting them.”
At the home, he:
Most importantly—he slows down and connects.
Kevin doesn’t pitch brands aggressively.
Why?
Because the customer is already sold on the idea of a generator.
“The generator sells itself. I try to sell myself.”
Instead, he focuses on:
In many cases, the deal is closed during the visit.
If not, he keeps it low-pressure:
Ironically, this increases trust and helps him win more deals.
According to Kevin, the biggest mistakes competitors make are:
“They’re not personable. They’re too pushy.”
And here’s the kicker:
Customers often choose him even when his price isn’t the lowest—simply because he showed up.
Kevin’s approach doesn’t just close deals—it compounds growth.
Because he builds real relationships:
“If you don’t talk to the people, they’re not going to talk for you.”
He’s even been invited to customers’ family events—something you don’t get from transactional sales.
Kevin generates the majority of his business from Facebook.
But he’s clear:
Leads don’t fail—follow-up does.
His rules:
Even if he’s late responding, he simply apologizes and explains—keeping the interaction real.
If you’re struggling with conversion, it’s probably not your marketing.
It’s your process.
Kevin proves that you don’t need:
You need:
“Don’t sell the generator. Sell yourself.”
“The best generator is the one that’s serviced and maintained.”
“Don’t chase money. Let money chase you.”
👉 Listen to the full podcast episode here:
https://generatormarketingsolutions.com/podcast