How Generator Dealers Can Build Their Own PPC & Google Ads

When it comes to marketing generators, most agencies simply don’t get it. They’ll lump your ads in with HVAC, roofing, or “general contractor” campaigns that have nothing to do with your real customers. In my recent webinar, How to Build Your Own PPC & Google Ads for Generator Dealers, I showed exactly how dealers can cut out the noise, take control of their ad spend, and start driving real installs and service calls.

Why PPC Matters for Dealers

Homeowners don’t start thinking about generators until the power goes out—or until storm season makes outages feel inevitable. That’s why Google Ads are so powerful: the moment someone types in Generac generator installer near me or Kohler standby generator cost, you can be right at the top of search results. Done right, PPC puts your business in front of high-intent buyers at the exact moment they’re ready to act.

What We Covered in the Training

Here are a few of the strategies we dug into:

1. Campaign Structure That Works
   Don’t throw every keyword into one ad group. Keep installs, maintenance, and service separate. Create distinct campaigns for Generac vs. Kohler so you can see which products pull in the best leads.

2. Ad Copy That Converts
   Use language that resonates with buyers: “home standby generator,” “Generac-certified installers,” “local Kohler dealer.” The more specific, the better. Generic “electrical contractor” ads won’t cut it.

3. Landing Pages with a Purpose
   Ads only work when they lead to strong landing pages. We talked about fast load times, clear trust signals (logos for Generac or Kohler), and easy scheduling options. Pro tip: adding a “Request a Free Quote” form front and center can double conversion rates.

4. Tracking That Ties Back to Sales
   You can’t improve what you don’t measure. Tracking phone calls, form fills, and even financing applications ensures you know which campaigns are driving revenue—not just clicks.

Take Advantage of Generac PowerPlay & Co-Op

Here’s the kicker: if you’re a Generac dealer, you may already have access to Generac PowerPlay leads and co-op marketing dollars to help fund your campaigns. That means you can offset costs and get extra support when running PPC. Kohler also offers similar co-op opportunities for dealers. The problem? Most agencies never bother to tie your ads back to these programs. By building your own campaigns (or working with someone who knows the industry), you make sure those dollars actually work for you.

The Big Takeaway

Whether you sell Generac, Kohler, or both, you don’t have to hand over your ad budget to outsiders who don’t understand your business. With the right structure and strategy, PPC becomes one of the most reliable tools for increasing installs, service contracts, and long-term customer relationships.

👉 Want to watch the full replay and see these strategies in action? https://go.generatormarketingsolutions.com/strategy-session 

Watch the Recorded Webinar now!