--- title: How Generator Dealers Can Build Their Own PPC & Google Ads description: How generator dealers can build their own PPC & Google Ads for Generator installs. How to leverage Generac Power Play leads and co-op funds to maximize ROI image: https://blog.generatormarketingsolutions.com/hubfs/September-ads.jpg --- [Skip to content](https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads#main-content) ![Power Source Generator Marketing](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/logo-PowerSource-generatorMarketing-black.png?width=235&height=51&name=logo-PowerSource-generatorMarketing-black.png) - [Home](https://generatormarketingsolutions.com/) - [About Us](https://generatormarketingsolutions.com/about-us) - [Services](https://generatormarketingsolutions.com/#programs) - [How It Works](https://generatormarketingsolutions.com/how-it-works) - [Testimonials](https://generatormarketingsolutions.com/testimonials) - [Contact Us](https://generatormarketingsolutions.com/contact) Open main navigation Close main navigation - [Home](https://generatormarketingsolutions.com/) - [About Us](https://generatormarketingsolutions.com/about-us) - [Services](https://generatormarketingsolutions.com/#programs) - [How It Works](https://generatormarketingsolutions.com/how-it-works) - [Testimonials](https://generatormarketingsolutions.com/testimonials) - [Contact Us](https://generatormarketingsolutions.com/contact) - [Get a Free Audit](https://go.generatormarketingsolutions.com/strategy-session) [Get a Free Audit](https://go.generatormarketingsolutions.com/strategy-session) Sep 26, 2025 3:55:04 PM # How Generator Dealers Can Build Their Own PPC & Google Ads ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads) [envelope icon](mailto:?body=https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads) # How Generator Dealers Can Build Their Own PPC & Google Ads When it comes to marketing generators, most agencies simply don’t get it. They’ll lump your ads in with HVAC, roofing, or “general contractor” campaigns that have nothing to do with your real customers. In my recent webinar, *How to Build Your Own PPC & Google Ads for Generator Dealers*, I showed exactly how dealers can cut out the noise, take control of their ad spend, and start driving real installs and service calls. ### Why PPC Matters for Dealers Homeowners don’t start thinking about generators until the power goes out—or until storm season makes outages feel inevitable. That’s why Google Ads are so powerful: the moment someone types in *Generac generator installer near me* or *Kohler standby generator cost*, you can be right at the top of search results. Done right, PPC puts your business in front of high-intent buyers at the exact moment they’re ready to act. ### What We Covered in the Training Here are a few of the strategies we dug into: 1. **Campaign Structure That Works** Don’t throw every keyword into one ad group. Keep installs, maintenance, and service separate. Create distinct campaigns for *Generac* vs. *Kohler* so you can see which products pull in the best leads. 2. **Ad Copy That Converts** Use language that resonates with buyers: “home standby generator,” “Generac-certified installers,” “local Kohler dealer.” The more specific, the better. Generic “electrical contractor” ads won’t cut it. 3. **Landing Pages with a Purpose** Ads only work when they lead to strong landing pages. We talked about fast load times, clear trust signals (logos for Generac or Kohler), and easy scheduling options. Pro tip: adding a “Request a Free Quote” form front and center can double conversion rates. 4. **Tracking That Ties Back to Sales** You can’t improve what you don’t measure. Tracking phone calls, form fills, and even financing applications ensures you know which campaigns are driving revenue—not just clicks. ### Take Advantage of Generac PowerPlay & Co-Op Here’s the kicker: if you’re a Generac dealer, you may already have access to **Generac PowerPlay leads** and **co-op marketing dollars** to help fund your campaigns. That means you can offset costs and get extra support when running PPC. Kohler also offers similar co-op opportunities for dealers. The problem? Most agencies never bother to tie your ads back to these programs. By building your own campaigns (or working with someone who knows the industry), you make sure those dollars actually work for you. ### The Big Takeaway Whether you sell *Generac*, *Kohler*, or both, you don’t have to hand over your ad budget to outsiders who don’t understand your business. With the right structure and strategy, PPC becomes one of the most reliable tools for increasing installs, service contracts, and long-term customer relationships. 👉 Want to watch the full replay and see these strategies in action? [https://go.generatormarketingsolutions.com/strategy-session](https://go.generatormarketingsolutions.com/strategy-session)  ### Watch the Recorded Webinar now!     [Webinar](https://blog.generatormarketingsolutions.com/tag/webinar) ## Related posts [![](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/2026-SEOformula-rect-half.jpg?height=200&name=2026-SEOformula-rect-half.jpg)](https://blog.generatormarketingsolutions.com/the-new-2026-seo-formula-for-generator-dealers) [Webinar](https://blog.generatormarketingsolutions.com/tag/webinar) ## [The New 2026 SEO Formula for Generator Dealers](https://blog.generatormarketingsolutions.com/the-new-2026-seo-formula-for-generator-dealers) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Apr 1, 2026 3:07:09 PM How to Rank Higher on Google and Generate More Installation Leads Search engine optimization has... [Read more](https://blog.generatormarketingsolutions.com/the-new-2026-seo-formula-for-generator-dealers) [![](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/Podcast-GPS-Horizontal.jpg?height=200&name=Podcast-GPS-Horizontal.jpg)](https://blog.generatormarketingsolutions.com/inside-generator-power-systems-gps-how-two-minnesota-electricians-built-a-trusted-backup-power-company) [Podcast](https://blog.generatormarketingsolutions.com/tag/podcast) ## [Inside Generator Power Systems (GPS): How Two Minnesota Electricians Built a Trusted Backup Power Company](https://blog.generatormarketingsolutions.com/inside-generator-power-systems-gps-how-two-minnesota-electricians-built-a-trusted-backup-power-company) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Nov 13, 2025 4:40:30 PM [Read more](https://blog.generatormarketingsolutions.com/inside-generator-power-systems-gps-how-two-minnesota-electricians-built-a-trusted-backup-power-company) [![Podcast Episode 11 Cover](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/Podcast-GPOD-Horizontal.jpg?height=200&name=Podcast-GPOD-Horizontal.jpg)](https://blog.generatormarketingsolutions.com/dont-sell-the-generator-sell-yourself) [Podcast](https://blog.generatormarketingsolutions.com/tag/podcast) ## [Generator Sales Tips: How GPOD Generators Closed 200+ Installs a Year](https://blog.generatormarketingsolutions.com/dont-sell-the-generator-sell-yourself) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Mar 20, 2026 3:51:53 PM How GPOD Generators Scaled to 200+ Installs with a Simple Sales Process If you ask most generator... [Read more](https://blog.generatormarketingsolutions.com/dont-sell-the-generator-sell-yourself) --- [![Power Source Generator Marketing](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/PS-JAM-2.png?width=676&height=204&name=PS-JAM-2.png "Power Source Generator Marketing")](http://Power%20Source) 502 Hamburg Turnpike Suite 201 • Wayne, NJ 07470 Copyright © 2026, Power Source • Generator Marketing Solutions ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "John Tedesco", "url" : "https://blog.generatormarketingsolutions.com/author/john-tedesco" }, "dateModified" : "2025-09-26T19:55:04.601Z", "datePublished" : "2025-09-26T19:55:04.000Z", "headline" : "How Generator Dealers Can Build Their Own PPC & Google Ads", "image" : [ "https://blog.generatormarketingsolutions.com/hubfs/September-ads.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.generatormarketingsolutions.com/how-generator-dealers-can-build-their-own-ppc-google-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.generatormarketingsolutions.com/hubfs/PS-JAM-2.png" }, "name" : "Power Source" } } ```