If you’re a generator dealer or installer, your website isn’t just a brochure—it’s the hub for your entire lead pipeline. Whether someone finds you through Google Maps, SEO, Generac Power Play, Facebook ads, referrals, or word-of-mouth, they’re almost always going to check your website before they call.
That means one thing: if your website doesn’t convert, you’re leaving installs (and service contracts) on the table.
In this post, I’m going to walk you through the conversion framework I teach generator dealers—along with the same checklist we use when improving dealer websites across the country.
📘 Download the Generator Website Conversion Workbook / Checklist:
https://generatorseo.com/convert-workbook
Digital marketing for generator dealers has three core pieces:
Most dealers focus heavily on lead flow. But here’s the truth:
You can drive all the traffic you want—if your site isn’t built to convert, you’ll never get the full return.
Let’s say you have 500 website visitors/month:
That’s why conversion work is often the fastest way to grow.
Most generator shoppers are researching from their phones. If your mobile site is clunky, slow, or hard to use, you’ll lose leads fast.
If your site takes too long to load, visitors bounce. And bounce = lost leads.
Some visitors want to call. Others want to text. Others prefer a form. Some want chat.
Your job is to make it easy for every type of buyer.
More reviews = more trust + stronger Google visibility. If you’ve been in business 10+ years and you’re under a couple hundred reviews, you’re likely leaving a lot of growth on the table.
Even simple videos (walkthroughs, explainers, installs) can increase time-on-site and help conversion.
People are asking AI tools and voice assistants questions like:
Your content needs to be structured, clear, and authoritative so your business can be referenced and surfaced more often.
These are the “non-negotiables” we look for on every generator dealer website:
Even if you can’t fully connect scheduling to ServiceTitan/Housecall Pro, a “soft scheduler” (limited slots) can dramatically increase booked appointments.
Some homeowners simply won’t call. Text capture gives you a direct line.
True generator estimating is hard, but even a range-based tool can improve lead capture and engagement.
A guided, chat-style experience can keep users engaged and increase time-on-site.
For most dealers, the biggest leak isn’t just the website—it’s what happens after the lead comes in.
Reality:
That’s why automation (email + SMS follow-ups, reminders, review proof, recent installs, “what to expect”) can increase close rate without adding staff workload.
A simple benchmark I like to use:
Is your website converting visitors into leads (calls, chats, forms) at 25%+?
Even if you’re not there today, the checklist makes it easy to identify what’s missing and what to improve first.
📘 Get the full workbook + checklist here:
https://generatorseo.com/convert-workbook
If you want help implementing this (or want a fast, honest assessment of what’s holding your site back), schedule a strategy session and we’ll walk through:
👉 Schedule a Leadflow Acceleration Session: https://go.generatormarketingsolutions.com/strategy-session