Building a successful generator business isn’t just about selling equipment—it’s about engineering solutions, managing complex installs, delivering elite service, and doing it consistently in some of the most demanding markets in the country.
In this episode of Powering Success: Future-Proofing Your Generator Company, host John Tedesco sits down with Michael Bright, operations partner at Safe Haven Power, a fast-growing, family-owned Generac dealer serving Houston and surrounding markets.
What follows is a masterclass in how to scale a generator company the right way—without sacrificing quality, transparency, or service.
Safe Haven Power was founded by Michael, his wife Terry, and their son Shane after years in construction, hospitality, property management, and oil & gas. That diverse background shaped how they approached the generator industry from day one.
Rather than treating generators as “plug-and-play” electrical equipment, they viewed them for what they truly are: construction projects involving multiple trades, permits, inspections, and long-term service commitments.
That mindset became the foundation for Safe Haven’s rapid growth.
Houston presents unique challenges for generator dealers:
Safe Haven Power operates right inside the 610 Loop—where many installs involve limited space, complex gas and electrical routing, and creative engineering solutions.
And instead of avoiding these installs, they lean into them.
One standout example from the episode involved a homeowner who had been told no multiple times by other dealers. No front yard. No backyard. No traditional placement options.
Safe Haven’s solution?
A rooftop generator installation—requiring:
The result: a clean, code-compliant install the homeowner never thought was possible—and a referral engine inside that gated community.
As Michael puts it, “If I can get someone a generator when they’ve been told no three times, that’s a challenge I love.”
Many companies use the word turnkey. Safe Haven lives it.
For them, turnkey means:
If something unexpected comes up during an install, Safe Haven absorbs the cost rather than pushing it onto the customer.
That philosophy shows up clearly in their reviews—and in their referral-driven growth.
Despite being a relatively young company, Safe Haven Power’s biggest compliment from customers isn’t speed or price—it’s communication.
Michael emphasizes:
In an industry where missed calls and radio silence are common, simply answering the phone becomes a differentiator.
Safe Haven’s approach to growth is simple—but disciplined:
“If you have a process that works, you duplicate it.”
They invested early in:
This allowed them to scale without sacrificing quality—something many fast-growing dealers struggle with.
Today, Safe Haven is still install-heavy—but that’s changing fast.
Michael sees the future as:
By hiring a dedicated service technician and building maintenance programs early, Safe Haven ensures long-term customer relationships, recurring revenue, and better system performance for homeowners.
They also use service visits to educate customers on:
Michael’s advice is clear and honest:
Most importantly: service matters.
In Michael’s words, “If people know they’re being serviced, they’ll stick with you.”
Safe Haven Power’s success isn’t accidental. It’s built on:
In one of America’s toughest generator markets, they’re proving that doing things the right way still wins.