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If you’re a Generac dealer, you already know co-op marketing funds are one of the biggest growth opportunities available to your business.
But most dealers don’t actually plan how they use them.
They either:
- Spend randomly throughout the year
- Wait too long and rush at the end
- Or leave money unused
That’s exactly why we built a free Generac Co-op Marketing Planner that you can use right now.
👉 Use the calculator here: https://generatormarketingsolutions.com/generac-co-op-use-strategy
Why Most Dealers Waste Their Co-op Funds
Every year we see the same pattern.
Generac confirms co-op amounts in February.
Dealers run a few ads… then get busy.
By October or November, they realize they have tens of thousands left.
So they:
- Panic
- Send a huge postcard blast
- Or rush into marketing decisions that don’t build long-term growth
The result?
Short-term leads but no real system for consistent growth.
A smarter approach is to spread your investment across the entire year.
The Right Way to Use Generac Co-op Marketing
The most successful dealers follow a structure like this:
1. Always-On Lead Generation
This includes:
- Google Ads
- Meta (Facebook & Instagram)
- High-intent local targeting
This keeps your pipeline steady and captures homeowners actively searching.
2. Monthly Local Visibility
Staying visible in your community builds trust long before someone needs backup power.
This can include:
- Neighborhood postcard campaigns
- Local awareness ads
- Social proof and branding
This layer is what makes your brand familiar when storms hit.
3. Strategic Seasonal Bursts
Generator demand is highly seasonal.
The best dealers plan:
- Spring awareness pushes
- Late-summer storm preparation
- Pre-winter outage messaging
We typically recommend three radius campaigns throughout the year.
4. Video & Commercial Strategy
Video is one of the fastest ways to build trust in your market.
It allows you to:
- Show your team
- Demonstrate installations
- Educate homeowners
- Differentiate from electricians who “also do generators”
Even better, Generac co-op often supports the media portion.
5. End-of-Year Co-op Optimization
Instead of scrambling in December, your plan should intentionally pace spending so your final push is strategic and profitable.
Our Free Generac Co-op Planner
We built a calculator that lets you:
✔ Enter your annual co-op amount
✔ Allocate monthly budgets
✔ Plan postcard drops
✔ Add video or commercial campaigns
✔ Automatically calculate your final push
✔ Generate a client-ready marketing roadmap
👉 Try the planner here: https://generatormarketingsolutions.com/generac-co-op-use-strategy
You can even export a professional marketing plan to share with your team.
Why We Built This Tool
At Power Source, we work exclusively with generator dealers across the country. We’ve helped companies:
- Increase installs
- Build maintenance contract bases
- Grow recurring revenue
- Scale into new markets
- Maximize their Generac partnership
We built this tool because too many dealers were leaving growth on the table.
Want Help Building Your 2026 Strategy?
If you’d like help creating a custom marketing roadmap for your market, we’d be happy to walk through it with you.
👉 Schedule a strategy call here: https://go.generatormarketingsolutions.com/strategy-session
Even if you just want to validate your current plan, we’re here to help.
Final Thoughts
Your co-op funds are more than just a marketing budget.
They’re a growth engine.
The dealers who plan strategically are the ones who:
- Dominate their local markets
- Build brand authority
- Win more installs
- And create long-term recurring revenue
Don’t let your co-op go to waste this year.
Start with a plan.
