If you’re a Generac dealer, you already know co-op marketing funds are one of the biggest growth opportunities available to your business.
But most dealers don’t actually plan how they use them.
They either:
That’s exactly why we built a free Generac Co-op Marketing Planner that you can use right now.
👉 Use the calculator here: https://generatormarketingsolutions.com/generac-co-op-use-strategy
Every year we see the same pattern.
Generac confirms co-op amounts in February.
Dealers run a few ads… then get busy.
By October or November, they realize they have tens of thousands left.
So they:
The result?
Short-term leads but no real system for consistent growth.
A smarter approach is to spread your investment across the entire year.
The most successful dealers follow a structure like this:
This includes:
This keeps your pipeline steady and captures homeowners actively searching.
Staying visible in your community builds trust long before someone needs backup power.
This can include:
This layer is what makes your brand familiar when storms hit.
Generator demand is highly seasonal.
The best dealers plan:
We typically recommend three radius campaigns throughout the year.
Video is one of the fastest ways to build trust in your market.
It allows you to:
Even better, Generac co-op often supports the media portion.
Instead of scrambling in December, your plan should intentionally pace spending so your final push is strategic and profitable.
We built a calculator that lets you:
✔ Enter your annual co-op amount
✔ Allocate monthly budgets
✔ Plan postcard drops
✔ Add video or commercial campaigns
✔ Automatically calculate your final push
✔ Generate a client-ready marketing roadmap
👉 Try the planner here: https://generatormarketingsolutions.com/generac-co-op-use-strategy
You can even export a professional marketing plan to share with your team.
At Power Source, we work exclusively with generator dealers across the country. We’ve helped companies:
We built this tool because too many dealers were leaving growth on the table.
If you’d like help creating a custom marketing roadmap for your market, we’d be happy to walk through it with you.
👉 Schedule a strategy call here: https://go.generatormarketingsolutions.com/strategy-session
Even if you just want to validate your current plan, we’re here to help.
Your co-op funds are more than just a marketing budget.
They’re a growth engine.
The dealers who plan strategically are the ones who:
Don’t let your co-op go to waste this year.
Start with a plan.