Automation Strategies - Double Lead Conversion for Generator Dealers

If you’re a generator dealer frustrated by inconsistent revenue or underperforming lead sources, let me save you some time:

You don’t have a lead problem.

You have a conversion problem.

It’s not that your leads are bad — it’s that most of them aren’t converting into booked estimates or installs. And in today’s on-demand, mobile-first world, the biggest opportunities are hiding in plain sight:

• Leads that filled out your form and never heard back

• Estimates that went cold after your technician left the driveway

• Missed calls that were never returned

• “Tire kickers” who just needed a little more education

In our most recent webinar, we broke down exactly how to solve this — not by throwing more money at Google Ads, but by using simple automation to follow up faster, more consistently, and more intelligently.

Why Leads Go Cold — Fast

Today’s homeowners expect everything instantly. If they fill out a form and don’t hear back in five minutes, they’re on to the next company. If you’re still relying on phone calls and emails to do all the work, you’re missing the mark.

Here’s what the data tells us:

• Leads followed up with in under 5 minutes are 10x more likely to convert

• 78% of customers prefer texting over phone calls

• Most generator dealers respond in hours — or not at all

Translation? Speed and method of follow-up matters. A lot.

The 3 Big Opportunities for Automation

So how do you fix it? You don’t need a bigger team. You need automated workflows that do the heavy lifting.

Here are the 3 areas we focus on with our generator clients:

1. Estimate Follow-Up Workflows

Instead of one and done, every quote should trigger a sequence of texts, emails, and even a call reminder that goes out over 5–10 days. Soft booking links and reminders give the customer a clear next step.

Pro Tip: Ask “What questions came up after seeing the estimate?” via automated text — you’ll re-open cold conversations fast.

2. New Lead Fast Follow-Up

When a lead comes in (via web form, phone call, or ad), an immediate auto-text should thank them, ask a qualifying question, and offer an option to book.

This doesn’t just show professionalism — it sets the tone that you’re responsive and easy to work with.

3. Service & Maintenance Upsells

Cold weather coming? Hurricane season? Use automation to re-engage past customers for annual service, extended warranties, or generator cleanups — without lifting a finger.

Even postcards and handwritten note automations can be triggered based on tags and timing.

What Happens When You Get This Right

We’ve implemented these systems for dozens of generator companies, and the results speak for themselves:

• Double-digit increases in booked estimates

• More leads converting thanks to SMS

• Smoother scheduling with online booking links

• More installs — without spending a dollar more on ads

One client went from 9 installs a month to 21 — just by following up smarter.

Want to See It in Action?

If you missed the webinar, the full replay is available now.

We walk through real-world examples, the exact tools we use, and how you can start implementing this in your business this week.

🎥 👉 Watch the replay here
📘 And grab a free copy of our book: Digital Marketing for Generator Dealers

Final Thoughts

Marketing gets expensive when you don’t follow up well.

Before you spend another dollar chasing new leads, take a good look at your current process. You might be closer to 20+ installs a month than you think — if you just fix the follow-up.