How Ready Power Expanded Its Reach Across Three States with the Right Digital Strategy

When you’re a leader in your market, it’s easy to rely on reputation and word of mouth. But even the most successful companies eventually reach a point where that’s not enough—especially in an increasingly competitive and digital-driven world.

That’s exactly where Ready Power, a trusted generator installation and service company in Louisiana, found themselves in early 2024. They had built a strong business with a great reputation, but their digital presence wasn’t keeping up.

The Challenge

“We had done very little advertising,” said Lloyd Huck, owner of Ready Power. “We were a market leader for quite some time and were subsisting on word-of-mouth referrals. But we realized the environment was getting more competitive and we needed help.”

The team recognized that in order to continue growing and stay ahead of the competition, they needed to upgrade their approach to SEO, digital advertising, and website structure. That’s when one of their executive team members attended a webinar led by John from Power Source.

The Solution

“We reached out and got connected with John,” Lloyd recalls. “We were a little behind the curve, but in no time, John and his group had us up to speed. I’d even say we’re leading the market now.”

From the start, the partnership felt like a natural fit. What stood out most to Ready Power was Power Source’s laser-focus on the generator space.

“They understood our business from the get-go,” Lloyd said. “We didn’t waste time explaining our industry. We just got to work and started making real progress.”

The Results

In just under a year, Ready Power saw a massive shift in their digital presence:

• Their previously “vanilla” website transformed into a dynamic platform that reaches customers across three different states

• Their SEO and digital advertising strategies now consistently generate quality leads

• They no longer have to hope people find them—they know potential customers see them and recognize their services

“We’re able to communicate who we are and what we do clearly—residential generator installation, service, maintenance, warranty—we do it all, and now people know it,” said Lloyd.

More Than Just Marketing

Beyond the impressive results, what mattered most to Ready Power was the ongoing support and industry insight they now have at their fingertips.

“Anytime we’re unsure about a next step, we have someone who understands our goals and our industry. John offers timely, cost-effective advice, and that peace of mind is invaluable.”

Final Thoughts

“If you’re in the generator space and you’re not working with John,” Lloyd said, “you’re probably showing up second or third in search results behind those of us who are. Give him a call. I couldn’t recommend him more highly.”

Want results like Ready Power?
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