How to Rank in the Google 3-Pack: A Simple Playbook for Generator Dealers

If you’re a generator dealer trying to get more visibility online, showing up in the Google Maps 3-Pack might be the most valuable move you can make.

That’s exactly what we covered in yesterday’s Google Maps Playbook webinar — a session packed with practical steps, real-world advice, and insider tips to help dealers dominate local search results.

🚀 Why the Google 3-Pack Matters

When someone in your town searches “generator installation near me” or “home standby generator [your city]”, the top three results in Google Maps get the bulk of the traffic and phone calls.

This section — known as the 3-Pack — is prime real estate for local service businesses. And getting there isn’t about luck — it’s about doing the right things consistently.

📍 5 Key Takeaways from the Webinar

Here’s a quick summary of what we covered:

1. Google Business Profile is Your Foundation
Make sure your profile is 100% complete and accurate:

• Use your exact service categories (e.g., Generator Shop, Electrician)

• Add photos of recent installs and your crew

• Use real service-area cities in your business description

2. Get Local Reviews That Stick
We showed how to get more Google reviews the right way — and how to avoid filters that bury them.
💡 Tip: Ask customers to mention the city name and service (“install,” “repair,” “Generac”) in their reviews.

3. NAP Consistency Is Critical
Your Name, Address, and Phone number must be consistent across all directories. We gave a list of the top citation sites for generator dealers and explained how to clean them up.

4. Post Like You Mean It
Weekly Google Posts boost engagement and can reinforce your local relevance. Post photos of installations, team updates, or safety tips before a storm.

5. Proximity Still Wins — But Relevance + Trust = Visibility
While location plays a role, relevance (keywords) and trust (reviews, photos, business activity) are what drive Google’s confidence in showing your business.

🧰 Tools We Recommend

During the session, we also shared a few free and low-cost tools:

• Whitespark for local citation cleanup

• GMB Everywhere for quick competitive audits

• GeoImgr to geo-tag your photos before uploading to Google

💡 Not Just for Generator Dealers

Although this webinar was focused on generator businesses, the techniques work for any home service provider — HVAC, plumbing, landscaping, solar, and more.

Watch the webinar here

📈 Ready to Climb the Rankings?

If you’d like help applying the playbook to your business, reach out. Whether it’s optimizing your Google profile or creating a localized content strategy, we’re here to help.

👉 Visit GeneratorMarketingSolutions.com to learn more or schedule a strategy session.