We know it may be a slow time right now, here's 10 things you can do to help prepare you for an...
“Don’t Wait ‘Til the Last Minute”: Good Advice for Buying a Generator (and Doing Digital Advertising)
Hey there,
About 6% of homes have generators in the US. They can cost anywhere between $3k and $20k. For the consumer, it’s a purchase that requires some research.
It’s NOT a purchase to be made last minute (like when a storm is about to hit). Why?
--- the generator model might be on backorder
--- there may be a waitlist for the installation
--- financing, permits, paperwork
--- portable or standby?
--- how often do you lose power?
Digital advertising for local service businesses, like generator dealers, works in a similar way.
The best time to invest isn’t during a storm, or right after a surge. For many of the same reasons, it’s best to put your system in place so that when a big storm does hit, you’re ready to power on and win new business.
Why Not Wait Until a Surge to Advertise (PPC, SEO, Social, etc.)
- The campaign will take a couple weeks for implementation (new website, etc.)
- Time is needed for positive momentum to start building.
- You’ll want to go with a campaign that’s the right size for your business --- not too big, not too small.
- You’ll want the time to iron out the details, the cost, the goals, the KPIs, etc.
So if you’re thinking about putting a smart digital advertising campaign into place, don’t put it off for a later date. You might thank yourself in the future!
Ready to double, triple, or even quadruple your generator web leads? Want more installations? More annual maintenance contracts? Power Source has a full-court press plan for you --- at the right price, and with deep knowledge of your industry.
Book a 15-minute call and we’ll talk about your monthly leads, your monthly site visitors, and a plan for winning more business from the web.
