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Get ready for an “extremely active” hurricane season

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Generator dealers along the East Coast and in the Gulf --- get ready for an “extremely active” hurricane season here in 2024. Scientists at Colorado State have predicted the following:

  • 23 named storms 
  • 11 hurricanes, and
  • 5 major hurricanes (winds of 111 mph and up)

That’s the most they’ve ever predicted in their April outlook. 

What does that mean for you? More storms mean more outages, and a higher demand for home standby generators. 

Homeowners and business owners will be looking for reputable dealers online, and when they do, will you show up?  Here's some tips...

1. Check your website, mobile friendly? Easy to use?  Easy to contact you in multiple ways?  Form, Phone, Chat. Here's a great webinar on how to get your website in shape for maximum conversion.

2. Check your google profile! Make a few posts and make sure your contact info is accurate. We have an upcoming webinar on the Google Map Playbook, sign up now!

3.If you have the above dialed in, you might want to increase your spend on your Google and social ads ahead of the hurricane season.  We are seeing an average cost per lead on generator installations at around $150 - $200, so you'll need to invest in about $1,000 per month or more. Here's a great webinar on how to maximize your Google Ad spend and ensure the best approach. You may also want to utilize the Kohler and Generac marketing co-op on this.

4. Track and verify!  Use Call tracking to track the effectiveness of your efforts!  Don't worry about Google analytics, just make sure you know where leads are coming from!

5. Now is the time to invest in a solid digital marketing program built explicitly for this industry. It could be the difference between a record setting 2024 and a dud. 

Power Source is here for you --- we have a proven marketing plan for generator dealers that combines pay-per-click ads, SEO, technician check-ins, review gathering, call tracking, and more. Most importantly, you’ll know exactly what return you’re getting for your investment. 

Ready to dive in? Schedule an acceleration session today. We’ll do a deep dive into your business, and see if we might be a good fit. 

Source: 

2024's ‘extremely active’ hurricane season could bring 23 named storms, experts say –
by Bill Kearney  | Published: Apr 4, 2024 10:00 AM | Updated: Apr 4, 2024 4:44 PM

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