Generator dealers along the East Coast and in the Gulf --- get ready for an “extremely active”...
When it comes to marketing your generator business, there’s no room for wasted effort. Whether you're focused on residential or commercial generator services, standing out in a competitive market requires a well-oiled strategy. At Power Source, we’ve seen countless dealers struggle with the same avoidable mistakes—often holding back growth and leaving money on the table. From neglected Google Business profiles to missing opportunities for authentic engagement, these missteps can snowball into major roadblocks. But don’t worry—if any of these sound familiar, you’re in the right place. In this blog, we’re breaking down the top 10 generator web marketing mistakes we encounter and how to fix them. Let’s get started!
- Inconsistencies & errors with Google Business Profile.
Link issues, duplicate profiles, erroneous profiles, incomplete profiles, etc. If you want to optimize your Google Profile as best as possible, check out our webinar to optimize your Google Maps Playbook for Generator Dealers here. - Not leveraging technician check-ins.
Check-ins = content engine --- if they’re not running, then neither are you. For more information about these 'digital check-ins', check out the 19-minute mark of our 4th quarter webinar for generator dealers! - No formal review gathering strategy.
A few trickling in here and there isn’t enough. This important aspect deserves a serious push. Take control of your of your online reputation and drive more generator installation leads! - Not creating local landing pages.
Missing a key opportunity to drive leads. Don’t assume Google will rank you without them. Check out the 18 minute mark of our 4th quarter webinar for generator dealers where we cover just how to create these local landing pages! - Using stock photos.
Authenticity leads to higher conversion. You do so much great work, there’s no need to rely on these. Learn how to optimize your website for maximum conversion and leadflow. - Not adding photos to your Google Business Profile.
A blank profile is a sad profile, and one that shows up less in search. Learn more about optimizing your Google Profile!! - Not tracking leads properly.
Without tracking you’re flying blind --- and unable to make data-driven decisions. Our webinar covering PPC & Google Ads for generator dealers covers tracking and knowing your ROI. - Misallocating marketing dollars.
There’s an order of operations to follow --- and deviating from that order can be costly. We cover this in our 2024 marketing plan webinar, however you can check us out LIVE on December, 19th for our 2025 marketing plan webinar for generator dealers! And if you're reading this after December 19th, click and watch the replay!
- Relying too heavily on third-party lead providers.
Angie’s List, Generac PowerPlay and others are just a piece of the whole puzzle.
Start with your organic foundation first! Your website and your Google Business Profile are paramount. After you have a solid foundation, make sure you have a solid ad campaign running, including local service ads. After that, we recommend tapping into some pay per lead directories.
- Not setting clear revenue goals and KPIs.
Setting benchmarks for customers in installations & maintenance contracts leads to accountability throughout the year. Have a dashboard in place and review it monthly and quarterly! Be sure to include the TOTAL amount of money you spend on marketing, your digital agency, your Google ad spend, your facebook ad spend, printed postcards, etc... then do the math. When you have tracking in place, you can predict revenue and shift your focus.
At Power Source, we understand the challenges of marketing a generator business because we specialize in it. By avoiding these common pitfalls—like inconsistent GMB profiles, misallocated budgets, or relying too heavily on lead providers—you can position your business for sustainable growth and long-term success. Ready to turn your marketing into a lead-generating powerhouse? Let’s connect and see how we can help you maximize your online presence and grow your generator business. Your customers are counting on you to keep their lights on—let us help you shine in the marketplace.
