If you’re a generator dealer frustrated by inconsistent revenue or underperforming lead sources,...
How Generator Dealers Can Take Control of Their Online Reputation with AI
Why Reviews Matter More Than Ever
When homeowners are spending $14K–$15K on a generator installation, trust is everything. According to recent data, 84% of people trust online reviews as much as a personal recommendation. Even when a customer is referred to you, they’ll still check your Google reviews before calling.
Here’s the catch: reviews older than three months lose impact. That means if you aren’t consistently getting new 5-star reviews, your reputation — and your leads — will suffer.
The Cost of a Weak Reputation
Negative or stale reviews can lower conversion rates, hurt ROI on ads, and even drive prospects to competitors. You may deliver top-quality service, but if your online profiles don’t reflect that, potential customers won’t give you the chance to prove it.
One dealer recently shared they were spending $100K per year in marketing but only installing 200 generators. Without a strong reputation fueling conversions, even big budgets can fail.
Reviews Are a Team Sport
The key to growing your online reputation is company culture. Reviews can’t be left up to chance — your whole team needs to play a role.
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Train techs to “plant the seed” during installs and service calls.
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Follow up with a personal call to guide customers through leaving a review.
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Gamify the process with team dashboards and celebrate wins.
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Provide review cards or QR codes that make it simple for happy customers.
When everyone on the team understands the “why,” reviews become a natural extension of customer service.
Leveraging AI and Automation
Consistency is where most dealers struggle. Even with great service, reviews won’t come in unless you make it easy. That’s where technology comes in:
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AI-Powered Review Responses: Tools can instantly craft personalized, professional replies, saving time while showing prospects you care.
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Automation with Service Software: Platforms like ServiceTitan, HouseCall Pro, and Service Fusion integrate with review tools to automatically send requests after every service call.
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Ongoing Tracking: Assign someone on your team to monitor reviews and ensure every single one gets a response.
Dealers like Bold Electric have proven this works — growing from just 50 reviews to nearly 300 in under two years, averaging 11 new reviews every month.
The Secret Ingredient: Nearby Now
Beyond reviews, there’s a hidden SEO advantage many dealers overlook. Tools like Nearby Now allow techs to “check in” at job sites, upload photos, and create geo-tagged content tied to your website.
The result? Google sees consistent, location-based activity that boosts rankings — while customers see fresh proof that your team is active and trusted in their community.
Putting It All Together
Reputation is the foundation of your marketing funnel. Without consistent, positive reviews, every other channel — SEO, Google Ads, Facebook Ads, even referrals — will underperform.
By making reviews a company-wide effort, leveraging AI for responses, and tapping into automation tools, you’ll position your business as the clear provider of choice in your market.
Watch the Recorded Webinar now!
Ready to Take Control of Your Reputation?
At Power Source, we help generator dealers across the U.S. put systems in place to dominate their markets. From reputation management to SEO, ads, and automation, we’ve built the Accelerated Growth Model to help you double — or even triple — your installs.
