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Mid-Year Marketing Checkup for Generator Dealers: Key Takeaways from Our June Webinar

Picture of John Tedesco

As we hit the midpoint of the year, generator dealers across the country are facing a familiar challenge: how to capture more leads, close more installs, and scale their service agreements before hurricane season and Q4 chaos hit.

In our latest webinar, Mid-Year Checkup: Prepare for Q3/Q4 Lead Flow & Strategy for Generator Dealers, we unpacked exactly how to do that.

Here’s a quick recap of what we covered — and why it matters now more than ever:

1. Big Shifts in the Marketing Landscape

We started by looking at the changing digital marketing environment:

  • Google is prioritizing local intent and trust signals more than ever.

  • Consumers are getting savvier — comparing quotes, researching dealers, and looking for social proof before making a decision.

  • Third-party lead platforms are taking a bigger cut while delivering lower quality leads.

What this means: Dealers need to own their marketing funnel — from visibility to conversion to follow-up.

2. Dominating Google Maps (Not Just Google Search)

Getting found on the map is now more important than ever. We discussed:

  • Optimizing your Google Business Profile

  • Getting more photo uploads, reviews, and Q&A activity

  • How proximity and engagement drive Map Pack visibility

If you’re not showing up for “generator installer near me,” you’re already behind.

3. Fixing Lead Follow-Up and Automation

We broke down how most dealers lose leads, not because of bad traffic — but because of slow or inconsistent follow-up.

The solution? A simple, automated process:

  • Instant response
  • Follow-up sequence (text + email)
  • A call-to-action that gets appointments booked

4. Reassessing Budget & Ad Spend for Q3/Q4

Most dealers set their budgets in January — but your competition and market conditions have changed.

Now’s the time to:

  • Shift spending toward what’s working (Google Local, YouTube, remarketing)

  • Lean into urgency-based messaging as storm season approaches

  • Budget for upsells like maintenance plans and battery add-ons

5. Setting (and Hitting) Your Install Goals

We walked attendees through a simple equation:

Install Goal ÷ Close Rate = Lead Goal
Lead Goal ÷ Conversion Rate = Traffic Goal

This kind of reverse planning helps make goals actionable — and keeps your team focused.

Watch the Replay

If you missed the live session, the full webinar is available here:
👉 Watch the Replay on YouTube

Whether you’re aiming for 20 installs a month or 200, the strategies we covered can help you close the gap between where you are — and where you want to be by year-end.

Need Help Executing?

If you want to implement what we covered — or just need someone to run it for you — schedule a call and let’s talk. We specialize in marketing for generator dealers, and Q3 is the time to get serious.

👉 Book a Strategy Call