--- title: "Mid-Year Marketing Checkup for Generator Dealers: Key Takeaways from Our June Webinar" description: "In our latest webinar, Mid-Year Checkup: Prepare for Q3/Q4 Lead Flow & Strategy for Generator Dealers, we unpacked exactly how to do that." image: https://blog.generatormarketingsolutions.com/hubfs/JUNE-bannerSmall.jpg --- [Skip to content](https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar#main-content) ![Power Source Generator Marketing](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/logo-PowerSource-generatorMarketing-black.png?width=235&height=51&name=logo-PowerSource-generatorMarketing-black.png) - [Home](https://generatormarketingsolutions.com/) - [About Us](https://generatormarketingsolutions.com/about-us) - [Services](https://generatormarketingsolutions.com/#programs) - [How It Works](https://generatormarketingsolutions.com/how-it-works) - [Testimonials](https://generatormarketingsolutions.com/testimonials) - [Contact Us](https://generatormarketingsolutions.com/contact) Open main navigation Close main navigation - [Home](https://generatormarketingsolutions.com/) - [About Us](https://generatormarketingsolutions.com/about-us) - [Services](https://generatormarketingsolutions.com/#programs) - [How It Works](https://generatormarketingsolutions.com/how-it-works) - [Testimonials](https://generatormarketingsolutions.com/testimonials) - [Contact Us](https://generatormarketingsolutions.com/contact) - [Get a Free Audit](https://go.generatormarketingsolutions.com/strategy-session) [Get a Free Audit](https://go.generatormarketingsolutions.com/strategy-session) Jun 18, 2025 4:55:27 PM # Mid-Year Marketing Checkup for Generator Dealers: Key Takeaways from Our June Webinar ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar) [envelope icon](mailto:?body=https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar) As we hit the midpoint of the year, generator dealers across the country are facing a familiar challenge: how to capture more leads, close more installs, and scale their service agreements before hurricane season and Q4 chaos hit. In our latest webinar, *Mid-Year Checkup: Prepare for Q3/Q4 Lead Flow & Strategy for Generator Dealers*, we unpacked exactly how to do that. Here’s a quick recap of what we covered — and why it matters now more than ever: --- ### 1. Big Shifts in the Marketing Landscape We started by looking at the changing digital marketing environment: - Google is prioritizing **local intent** and **trust signals** more than ever. - Consumers are getting savvier — comparing quotes, researching dealers, and looking for social proof before making a decision. - Third-party lead platforms are taking a bigger cut while delivering lower quality leads. **What this means:** Dealers need to **own their marketing funnel** — from visibility to conversion to follow-up. --- ### 2. Dominating Google Maps (Not Just Google Search) Getting found *on the map* is now more important than ever. We discussed: - Optimizing your **Google Business Profile** - Getting more **photo uploads, reviews, and Q&A activity** - How proximity and engagement drive Map Pack visibility If you’re not showing up for “generator installer near me,” you’re already behind. --- ### 3. Fixing Lead Follow-Up and Automation We broke down how most dealers **lose leads**, not because of bad traffic — but because of slow or inconsistent follow-up. The solution? A simple, automated process: - Instant response - Follow-up sequence (text + email) - A call-to-action that gets appointments booked --- ### 4. Reassessing Budget & Ad Spend for Q3/Q4 Most dealers set their budgets in January — but your competition and market conditions have changed. Now’s the time to: - Shift spending toward what’s working (Google Local, YouTube, remarketing) - Lean into **urgency-based messaging** as storm season approaches - Budget for **upsells like maintenance plans** and battery add-ons --- ### 5. Setting (and Hitting) Your Install Goals We walked attendees through a simple equation: **Install Goal ÷ Close Rate = Lead Goal Lead Goal ÷ Conversion Rate = Traffic Goal** This kind of reverse planning helps make goals actionable — and keeps your team focused. --- ### Watch the Replay If you missed the live session, the full webinar is available here: 👉 [Watch the Replay on YouTube](https://go.generatormarketingsolutions.com/june-2025---mid-year-marketing-check-up-for-generator-dealers) Whether you’re aiming for 20 installs a month or 200, the strategies we covered can help you close the gap between where you are — and where you want to be by year-end. --- **Need Help Executing?** If you want to implement what we covered — or just need someone to run it for you — schedule a call and let’s talk. We specialize in marketing for generator dealers, and Q3 is the time to get serious. 👉 [Book a Strategy Call](https://go.generatormarketingsolutions.com/strategy-session) ## Related posts [![](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/SlideCover-low.jpg?height=200&name=SlideCover-low.jpg)](https://blog.generatormarketingsolutions.com/increase-generator-leads-without-more-ad-spend-website-conversion-guide) [Webinar](https://blog.generatormarketingsolutions.com/tag/webinar) ## [Increase Generator Leads Without More Ad Spend (Website Conversion Guide)](https://blog.generatormarketingsolutions.com/increase-generator-leads-without-more-ad-spend-website-conversion-guide) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Feb 27, 2026 4:16:05 PM If you’re a generator dealer or installer, your website isn’t just a brochure—it’s the hub for your... [Read more](https://blog.generatormarketingsolutions.com/increase-generator-leads-without-more-ad-spend-website-conversion-guide) [![Top 10 marketing mistakes for generator dealers](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/Mistakes-Poster.jpg?height=200&name=Mistakes-Poster.jpg)](https://blog.generatormarketingsolutions.com/top-10-generator-web-marketing-mistakes-found-all-too-often) ## [Top 10 Generator Web Marketing Mistakes Found All Too Often](https://blog.generatormarketingsolutions.com/top-10-generator-web-marketing-mistakes-found-all-too-often) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Dec 2, 2024 3:17:59 PM When it comes to marketing your generator business, there’s no room for wasted effort. Whether... [Read more](https://blog.generatormarketingsolutions.com/top-10-generator-web-marketing-mistakes-found-all-too-often) [![Generate Home Generator Leads](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/GettyImages-614746826%20(1).jpg?height=200&name=GettyImages-614746826%20(1).jpg)](https://blog.generatormarketingsolutions.com/10-things-you-can-do-now-to-prepare-for-an-influx-of-calls) ## [10 things you can do now to prepare for an influx of calls!](https://blog.generatormarketingsolutions.com/10-things-you-can-do-now-to-prepare-for-an-influx-of-calls) ![Picture of John Tedesco](https://app.hubspot.com/settings/avatar/90dba75ea9e9638fd2fe43475c9fab01) [John Tedesco](https://blog.generatormarketingsolutions.com/author/john-tedesco) Sep 2, 2023 12:54:37 PM We know it may be a slow time right now, here's 10 things you can do to help prepare you for an... [Read more](https://blog.generatormarketingsolutions.com/10-things-you-can-do-now-to-prepare-for-an-influx-of-calls) --- [![Power Source Generator Marketing](https://blog.generatormarketingsolutions.com/hs-fs/hubfs/PS-JAM-2.png?width=676&height=204&name=PS-JAM-2.png "Power Source Generator Marketing")](http://Power%20Source) 502 Hamburg Turnpike Suite 201 • Wayne, NJ 07470 Copyright © 2026, Power Source • Generator Marketing Solutions ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "John Tedesco", "url" : "https://blog.generatormarketingsolutions.com/author/john-tedesco" }, "dateModified" : "2025-06-18T20:56:26.719Z", "datePublished" : "2025-06-18T20:55:27.000Z", "headline" : "Mid-Year Marketing Checkup for Generator Dealers: Key Takeaways from Our June Webinar", "image" : [ "https://blog.generatormarketingsolutions.com/hubfs/JUNE-bannerSmall.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.generatormarketingsolutions.com/mid-year-marketing-checkup-for-generator-dealers-key-takeaways-from-our-june-webinar", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.generatormarketingsolutions.com/hubfs/PS-JAM-2.png" }, "name" : "Power Source" } } ```