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The New AI Ranking Formula for Generator Dealers

Picture of John Tedesco

How to rank across Google, AI Overviews, and ChatGPT

As AI transforms how homeowners search online, many generator dealers are asking: Is SEO dead?
The short answer: Absolutely not. It’s evolving — and those who adapt now will dominate later.

In our latest Power Source webinar, The New AI Ranking Formula for Generator Dealers, we broke down exactly how search behavior is shifting and what companies can do to stay visible across every platform — from Google Maps to ChatGPT.

Key Takeaways

1. SEO Isn’t Dead — It’s Expanding

AI and zero-click searches haven’t killed SEO. They’ve made it more competitive.
Google still handles over 20 billion searches per day, with 71% of clicks going to organic results — especially the top 5 listings.

2. Focus on “Search Everywhere Optimization”

John introduced the updated SEO + AEO + GEO framework:

  • SEO → Search Engine Optimization (Google Maps, organic, local)

  • AEO → Answer Engine Optimization (ranking in AI responses and snippets)

  • GEO → Generative Engine Optimization (visibility in AI tools like ChatGPT, Perplexity, Gemini, Grok)

3. Answer Questions Directly

Write content around the questions homeowners actually ask:

  • “Is a home standby generator worth it?”

  • “Why is my red light on?”

  • “How often should I service my generator?”

The clearer your question-and-answer formatting, the more likely AI and Google will feature your content in their responses.

4. Build Authority and Expertise

Publish blogs, FAQs, and YouTube videos that show real installs, service walkthroughs, or quick maintenance tips.
The more you’re cited and mentioned online — including Reddit, Quora, and YouTube — the stronger your brand authority becomes in AI data sources.

5. Track and Optimize Results

Know your ROI. Keep a dashboard of cost per lead from Google Ads, Facebook, and SEO.
SEO leads remain the highest quality and lowest cost — often producing 70-80% of installs for top-ranking dealers.

What’s Next

Power Source’s next live session — The Ultimate 2026 Marketing Strategy for Generator Dealers — goes live on December 4th.

You’ll set 2026 revenue goals, align KPIs, and finalize your marketing plan early.

📘 Get your free workbook: https://www.generatorseo.com/seo-workbook 
📞 Schedule a strategy session: https://go.generatormarketingsolutions.com/strategy-session